Kraft Work

‘THE hardest thing about getting a job, they say, is getting through the door in the first place.

‘Five Happy Meals and hold the fruit please’

But if this applies to old people, how much more does it apply to fat people, especially the 300 million people around the world who are classified as obese.

But is something happening at last to address this worldwide epidemic or in a few years will we all look like Vanessa Feltz in a puffa jacket?

This morning’s Independent suggests it may be the former as it reports on how the world’s second biggest food manufacturer is to cut back on fat and sugar in its products and reduce the size of portions.

Kraft, which makes Dairylea slices, Toblerone and Bird’s desserts, yesterday announced an overhaul of its products to make them less unhealthy.

The Indy says many other food manufacturers are expected to follow suit ‘to avoid the risk of being sued by overweight consumers in the way that tobacco companies have been sued by smokers’.

Obesity is fast becoming one of the world’s biggest problems, having witnessed a 50% rise in the past seven years. A staggering 22 million children under the age of five are obese.

The paper also says McDonalds, which has recently suffered its first quarterly loss, is promoting a new range of salads.

And this summer it is starting trials of a Happy Meal, which will allow customers to opt for a bag of fresh, sliced fruit instead of fries.

It remains to be seen whether the world is really ready yet for the McApple, McOrange and McGrape.

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Posted: 2nd, July 2003 | In: Broadsheets Comment | TrackBack | Permalink