Currying Favour

‘BUS company Travel West Midlands is hoping to boost passenger numbers with a balti-scented scratch and sniff timetable.

The Birmingham-based firm says 1,000 of the 30,000 leaflets (which also contain a guide to the city’s so-called Balti Triangle – the home of more than 50 Asian eateries) will feature the section.

Corporate affairs director Phil Bateman, explained: ‘We wanted to encourage people to go out for the evening by bus, enjoy a balti and a couple of beers, without worrying about driving home.

‘There’s nothing like the smell of a good curry to titillate taste buds, which is why we’ve created a special version of the leaflet.”

Posted: 13th, October 2003 | In: Strange But True Comment | TrackBack | Permalink