The Anti-Award Show

‘IT’S hard to know what to think of The Luvvies, a ceremony that bills itself as “the awards the stars don’t want.The truth is that any exposure, whether good or bad, is all grist to the celebrity mill – and the fact that Rhona Cameron, once a contestant on I’m A Celebrity…Get Me Out Of Here is host is surely taking irony a bit too far.

The anti-award ceremony started really with The Razzies, an anti-Oscar ceremony in which gongs are handed out the worst films and worst performances of the year.

That is quite a noble enterprise in puncturing the whole Hollywood hype machine – and it at least gives Sylvester Stallone (voted the worst actor of the 20th Century) something to put on his mantelpiece.

But The Luvvies smacks of an excuse to broadcast yet another show of celebrity-dominated clips.

“It’s simply that most celebrities are no longer held in an unqualified reverence,” says producer Brent Baker. “There’s a feeling they’re no longer there for our worship, but for our entertainment and amusement.”

To see whether The Luvvies is either entertaining or amusing, however, you’ll just have to tune into ITV at 9.05pm and find out.’

Posted: 24th, January 2004 | In: Celebrities Comment | TrackBack | Permalink