Jailhouse Frock
‘STEPHAN Bohle, the man behind the ‘Made in Jail’ clothing range, is planning to bring the idea to Britain.
The German businessman, who came up with the idea after spotting a newspaper advert for clothing made by convicts, is in talks with UK prison officials about a similar line of products being made here.
‘I realised at once there was great marketing potential in prison wear, but even I had no idea what a success story it would be, he said.
‘Prison authorities wanted to sell their shirts but did not want to advertise where they were made – and that was their problem.
‘But this weakness has now become the great strength of our clothing – all of which is modelled on the items the prisoners are allowed to wear in the jail themselves.’
Mr Bohle hopes the clothes would be sold in High Street shops and says inmates would be paid 15 euros-a-day (about £10.50).’
Posted: 20th, July 2004 | In: Strange But True Comment | TrackBack | Permalink