Red Or Dead
‘WE are not worthy. But no matter – pop singer Bono is more worthy than the rest of us put together.
In his mission to save the world in pink-tinted glasses, Bono is launching a fashion range that will help the fight against Aids.
Weve come up with a sexy, smart, savvy idea that will save peoples lives, says Bono in the Sun, displaying a rare mastery of the language of marketing.
Its conscious commerce for people who think about their spending power and say Ive got two jeans I can buy. One is made in Africa and is going to make a difference and the other isnt. What am I going to buy?
Hmmm? Its a tough choice. Do you go for the jeans made in an impoverished part of the world or get the branded ones made in a sweatshop in mega-rich China?
Good job Bonos on hand to help us decide…’
Posted: 27th, January 2006 | In: Tabloids Comment | TrackBack | Permalink
