Millionaires Drawn To Donald Trump’s Scotland
MOVE over the Cote d’Azur, Scotland is fast becoming the latest, if rather wet and chilly, playground of the rich and famous. (Pic: 14)
According to VisitScotland, revenue from international tourism north of the border rose by 17 per cent to £1.4billion last year while the number of international visitors grew by 12 per cent to an impressive 2.7 million.
Central to this explosion in Scottish tourism has been the country’s £300million golf industry, with the world’s wealthy flocking to sample the huge selection of championship courses.
Indeed, US tycoon Donald Trump, he of the tsunami hairstyle, is even planning to build a top class course in Aberdeenshire while De Vere Hotels has already invested millions in a new course on the banks of Loch Lomand.
As well as the increasing influx of foreign visitors to Scotland, bonus-rich City boys are also heading north to splash their cash, often chartering private jets to make the journey.
Jeremy Hawkins of Connoisseurs Scotland, a marketing company which targets the more well-heeled visitor, says, “’Wealthy people are attracted to Scotland by the countryside. We are perceived as honest people so it’s relatively safe. People are now realising that there are world-class hotels in Scotland.”
An honest person in marketing? A day of shocks…
Posted: 18th, June 2007 | In: Money Comments (2) | TrackBack | Permalink
