Global Warming: Clamping Down On Green Claims
by Anorak | 8th, October 2007
WHO’S Greener: the companies or the people who believe what they say?
As the Times reports: A clampdown on fake and exaggerated “green” claims has been launched by Britain’s advertising watchdog after a flurry of complaints about unsubstantiated environmental boasts by some of the world’s best-known companies.
Recycling the claims:
In the rush to win over environmentally conscious customers, it says, companies are too easily associating their products with “buzz” phrases such as “carbon offsetting” and “carbon neutral” without providing evidence to back up their claims.
Posted: 8th, October 2007 | In: Reviews Comments (2) | TrackBack | Permalink
