Firm Workers: Paying Fat Workers To Lose Weight
FAT people will be offered money to lose weight.
It’s Pounds for Pounds. And if the fatties pound the pavement and run it’s Pounds For Pounds For Pounds.
Sadly, the initiative already has a name – Healthy Weight, Healthy Lives – and is under the auspices of the Well@Work scheme.
The Telegraph says that one competition, called The Biggest Loser, awarded £130 in gift vouchers for the participant who lost the most weight.
This is just the start.
Companies should be encouraged to flag their interests, perhaps replacing the Ltd and PLC parts of their names with something to reveal that their clinically obese staff have signed up to the scheme.
What about [company name] FAT or FLAB (Fat Loser Aerobic Business)?
And there are are the belly ads…
Posted: 24th, January 2008 | In: Broadsheets, Money Comments (2) | TrackBack | Permalink