Honour The Brave Daily Mirror, With Ross Kemp
THE MIRROR’S “DO US PROUD” campaign to have injured and killed soldiers awarded a medal is gathering pace.
While the other tabloids champion their own pet causes “Conquer Obesity Through Pole-Dancing” (Sun), “Ban Free Knives On Teen Mags” (Mail) and “Make Immigrants Take Diana Test ” (Express), the Mirror shows us it medal.
Readers see the noble token, a disc bearing the words “HONOUR THE BRAVE” and the image of a soldier peering through a gun sight. All is underscored with the noble legend: “DAILY MIRROR.”
Reading all in one go, the legend reads: “HONOUR THE BRAVE DAILY MIRROR.”
If the Mirror can get this gong pinned to the chest of dead and injured servicemen and women, it will have pulled off something marketing departments in rival newspapers can only dream of.
And it just might. The nodding heads have assembled. It says much about how we view out Armed Forces that the following fighters put their heads above the parapet to back the campaign: Moore, Roger (SP.Y), Lynne, Dame Vera (B.L.U.E.B.I.R.D.S) and Waite, Terry (R.A.D.I.A.T.O.R).
The tin hat is placed on the irresistible movement by the appearance of old Ross Kemp (Ultimate Force, EastEnders Corps.), not to be confused with Richard Kemp, ex-commander of British Armed Forces in Afghanistan.
Says Kemp: “It’s very important to show our troops they’re appreciated. You can’t fight a war on terror and not thank, or respect, the people doing the work for you.”
And if Kemp can pin it – or stick it – on them, so much the more rewarding…
Posted: 26th, February 2008 | In: Tabloids Comment | TrackBack | Permalink
