London Aware: London Beware

IT’S London Aware Weekend. Hurrah!

Over the LONDON AWARE 08 Weekend 10th and 11th May it is expect that:

· 2 million Londoners will buy a sustainable product
· £4.5 million will be spent on environmentally sustainable products
· 1 in 4 Londoners will purchase only environmentally sustainable products
· The most comprehensive green consumer event ever will be staged

Danny Carnegie, Founder UK AWARE said; “The principle is very simple – just buy the things you want but make the decision based on the products which are the most environmentally sustainable. As consumers we can force change through our purchasing decisions. We can make a difference by hitting business where it counts – in the pocket. We are demanding that business gives us the options, the innovations and a positive future for our plant [sic].”

Zac goldsmith, The Ecologist said; “The sheer diversity of activities at LONDON AWARE 08 is testament to how much we can all do to make a difference. It’s inspiring.”

Problem is, lots of green stuff is more expensive than less green stuff, and doesn’t work as well.

But so long as we do as we are told by the campaigners, we can be, er, inspired…

Anorak

Posted: 3rd, April 2008 | In: Online-PR Comment | TrackBack | Permalink