Mistletoe And Wine: Music Enhances Your Tipple
RESEARCHERS at Heriot Watt University say that wines are affected by music.
The boffins put it down to “cognitive priming theory”, where the music sets up the brain to respond to the wine in a certain way.
“Wine manufacturers could recommend that while drinking a certain wine, you should listen to a certain sort of music,” says a Prof North.
The site of a wine waiter slinking up to table is enough to have diners blanching; equip him with a snooty DJ and the trials of going out to dinner cannot be overstated. Helpfully, the research comes with a set of recommendations:
Cabernet Sauvignon: All Along The Watchtower (Jimi Hendrix), Honky Tonk Woman (Rolling Stones), Live And Let Die (Paul McCartney and Wings), Won’t Get Fooled Again (The Who)
Chardonnay: Atomic (Blondie), Rock DJ (Robbie Williams), What’s Love Got To Do With It (Tina Turner), Spinning Around (Kylie Minogue)
Syrah: Nessun Dorma (Puccini), Orinoco Flow (Enya), Chariots Of Fire (Vangelis), Canon (Johann Pachelbel)
Merlot: Sitting On The Dock Of The Bay (Otis Redding), Easy (Lionel Ritchie), Over The Rainbow (Eva Cassidy), Heartbeats (Jose Gonzalez)
The BBC notes that Professor North once conducted supermarket research which suggested people were five times more likely to buy French wine than German wine if accordion music was played in the background.
If an oompah band was played, the German product outsold the French by two to one.
A tarantella wound, thus, surely lead to increased sales of Chianti, and the Insanity (Dream Tripper remix) – Oceanic blends nicely with Bacardi Breezer and warm sick.
The question is where this leaves Cliff Richard, and if his own brand of music produces the desired sensory cocktail when mixed with his Vida Nova wine?
Anorak’s experiments suggest that Mistletoe and Wine, Cliff’s paean to alcohol, goes best with any port, Carrie Doesn’t Live Here with sparking cyanide and the Young Ones with Thunderbird, wine gums and a whiff of lighter fuel…
Posted: 15th, May 2008 | In: Celebrities, Strange But True Comment | TrackBack | Permalink
