Digital Content For Newspapers And The BBC
MARTIN Belam looks the newspapers and new media:
It also has to be said that the newspapers themselves have not been slow to move into producing video and audio content which is squeezing out smaller companies, for which the BBC required regulatory approval, and they did not. The BBC’s mp3 podcast downloads were a trial for a long time, and the protracted birth of the iPlayer was not solely down to poor management, but also included some enforced review processes. The Telegraph and The Guardian, meanwhile, can produce their podcasts and video and have them policed by, I guess, the PPC, but I don’t even know for sure if their rules of engagement cover that type of content yet.
Posted: 2nd, June 2008 | In: Broadsheets, Money Comment | TrackBack | Permalink
