Getting High And Mighty On Global Warming
THAT Big 4×4 might have lots of space, comfort and big cup holders, but know:
What does owning a 4×4 say about your marriage? Nothing very encouraging, according to Keith Bradsher, the author of High and Mighty, the 470-page American polemic that has assumed the status of a set text for the anti-Sports Utility Vehicle lobby. Paraphrasing detailed market research, Bradsher notes how people who choose these thunderous middle-class badges of honour are “frequently nervous about their marriages and uncomfortable about parenthood. They often lack confidence in their driving skills. Above all, they are apt to be self- absorbed, with little interest in their neighbours and communities”.
Blimey. And you thought that they just fancied the high driving position, the extra-large cup-holders and the bigger than average boot space. Manufacturers of SUVs have clearly been missing the target here. Instead of offering a three-year unlimited mileage warranty, they should be stumping up for a course of couple counselling and sticking a copy of Raising Happy Children in the glove compartment where the owner’s manual normally goes.
Big Car versus little minds…
Posted: 3rd, June 2008 | In: Broadsheets Comment | TrackBack | Permalink
