Yangtse Evening Post Writes About Yangtse Evening Post
ASKS Joel Martinsen: “What’s today’s top news story? According to the Yangtse Evening Post, it’s the fact that the Yangtse Evening Post is one of China’s top 500 brands.”
The stop-the-presses excitement conveyed by the front-page headline (and the title of the story inside: “The words ‘Yangtse Evening Post’ are worth 4.755 billion’) would be understandable if this were a major accomplishment for the newspaper, but in this case, the story’s not even news: according to the subhead text, the Yangtse Evening Post brand sits at #154 overall, up 13 from last year. In fact, the paper has been ranked in the top 500 for each of the past five years, ever since the World Brand Lab rankings were first issued.
Such is the news…
Posted: 3rd, June 2008 | In: Tabloids Comment | TrackBack | Permalink
