Earth Hour Campaigners Win Flights To Cannes
by Anorak | 19th, July 2008
CAN anyone guess what happens when your anti-global warming film wins a prize?
Adrian McNamara and Lucas Dorrell from Singleton Ogilvy & Mather, Sydney have won a trip to Cannes for creating an integrated campaign for Purina supporting Earth Hour this year.
Their campaign:
Singleton Ogilvy & Mather, Sydney has created a 15 second TV ad supporting Earth Hour, a WWF initiative (created by Leo Burnett, Sydney) that encourages people to turn their lights off for one hour, helping reduce carbon emissions.
Did they save enough to offset the trip? It’s a round trip, right?
Posted: 19th, July 2008 | In: Online-PR Comments (5) | TrackBack | Permalink
