EDF Energy Sells You Not Electricity But The Brand
by Anorak | 9th, September 2008
EDF Energy has increased its marketing spend by 25%.
According to comparison site uSwitch, the average increase in the cost of gas has been 28%, while electricity prices have shot up by 20%.
Says EDF:
EDF defended its spending hike, saying energy had ‘moved from being a commodity to being a brand’
You’re not being fleeced for electricity. Your buying into the brand…
Posted: 9th, September 2008 | In: Money, Online-PR Comments (8) | TrackBack | Permalink
