Ben & Jerry’s And Häagen-Dazs In Ice Cream Wars
ICE-CREAM maker Häagen-Dazs is feeling pinch. It is reducing the size of its cartons:
Over the past few years, the cost of all-natural ingredients, like fresh eggs, top-quality raspberries and Madagascar vanilla, has increased by an average of 25%. “The energy required to make and deliver our products has risen in cost as well, despite the recent dip in gasoline prices. “To offset increasing costs, we did not consider reducing the quality of our ingredients or the care we take in making your ice cream, sorbet, and frozen yogurt. We opted instead to slightly reduce some of our carton sizes.
This was a difficult decision. But we hope you’ll agree that our promise to never sacrifice the quality of our ice cream—what we put in as well as what we leave out—is what the Häagen-Dazs brand is all about. The carton may have changed slightly, but your Häagen-Dazs ice cream has not. You can count on that.
And you can count the calories.
Beginning late January 2009, all Häagen-Dazs branded 16 fl. oz. cartons will change to 14 fl. oz. In March 2009, all Häagen-Dazs branded 32 fl. oz. cartons will change to 28 fl. oz.
Ben & Jerry’s, repsonds in its website:
One of our competitors (think funny sounding European name) recently announced they will be downsizing their pints from 16 to 14 ounces to cover increased ingredient and manufacturing costs and help improve their bottom line.
At Ben & Jerry’s we think downsizing pints is downright wrong. We understand that in today’s hard economic times businesses are feeling the pinch. We also understand that many of you are also feeling the same, and think now more than ever you deserve your full pint of ice cream. We are even more committed today to lead with our values through the quality of our ingredients and how we source them to make the best ice cream possible. So, while our competitor may be experiencing a bit of shrinkage, rest assured that your Ben & Jerry’s will still be standing tall in the freezer.
And round…
Those New Flavours:
Vanilla Has Bean
Cookie No Dough
Crackers & Cream
Frozen Assets
Kredit Krunch
Grape Depression
Toxic Ripple
Pistacchio-ed Off
Rocky Road
A cold day in hell…
Posted: 12th, March 2009 | In: Money Comment | TrackBack | Permalink
