Election 2010: Tory And Labour Twitter Is Obama’s ‘Product First Strategy Later’
ELECTION 2010: Which of the ledaing parties can copy Barack Obama’s internet masterstroke and win the web?
The brains behind Mydavidcameron.com, Clifford Singer (gallery), says the site “had a limited shelf-life”.
And then it got worse as the Consersatives got hold of it and created MyLabourPoster, a site that employs all the nasties, fear, lack of humour, English spite and prejudices to explain why voting for the Tories is a bad idea. Labour then copies the idea.
Nadia Knows reports on the role of social media and Twitter in this season’s election:
KRISHNAN Guru-Murthy spoke out against ‘making Twitter the story’ during a talk about social media’s role in the UK election yesterday evening.
The Frontline Club’s panel – which featured Guru-Murthy, Paul Staines (Guido Fawkes), PA’s Chris Condron, Tweetminster’s Alberto Nardelli and political correspondent Niall Paterson as compere – also predicted significant differences in social media’s impact when compared with the US election.
in social media campaigning because of his team’s prolific use of online channels like Twitter. But the speakers agreed we were unlikely to see an equivalent here in the UK – mainly because Obama’s team ‘simply had a better product’.So in PR terms, Obama’s campaign is a classic ‘product first, strategy later’ example. He was significantly different from his competitors, so his campaigning could be too. Sadly, few would say the same for Cameron, Clegg or Brown.
Who cares what the message is so long as there is one..?
Posted: 21st, February 2010 | In: Reviews Comment | TrackBack | Permalink
