World Cup Wonder Robbie Earle Made Head Of Budweiser Marketing?
ROBBIE Earle is out of the ITV squad having inadvertently enabled an unofficial FIFA beer to be promoted at the World Cup.
If all it takes are 40 giggling, blonde stunnas to promote a lager to the world then what the **** are Budweiser and Castrol doing forking our millions for rights? Heads will roll at marketing departments the world over as the clients ask: “Why didn’t you get Robbie Earle?”
Before Robbie Earle is made the head of Sony’s global marketing division, question. Did Robbie Earle say this?
“Brazil has played the most beautiful football, while Italy has specialized in breaking the hearts of its opponents, and for Germany everyone attacks in a way suggestive of Erich von Falkenhayn’s huge flanking movements in World War I — and everyone defends.”
Well, no. Of course he didn’t. Robbie Earle’s entire moribund output can be distilled into the phrase, “I agree…”
It might not be a wow in football punditry but in marketing speak, it pure gold…
Answer: Henry Kissinger.
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ALTERNATIVE CROP A group of women wearing orange mini-dresses, who were later ejected from the Holland-Denmark match at the 2010 World Cup in South Africa. Fifa bosses accused them of wearing the outfits to promote a brand of beer which was not one of the official sponsors, a practice known as "ambush marketing". World Cup pundit Robbie Earle has been axed by ITV after tickets for matches in South Africa were found to have been used for "unauthorised purposes". Members of the group were found to have tickets in their possession and it is understood they were part of Earle's allocation.
Posted: 16th, June 2010 | In: Sports Comment (1) | TrackBack | Permalink
