Chile Miners Trapped In Barcelona, Real Madrid And Manchester United PR War
THE 33 miners trapped underground in Chile are the subject of a tug-o-war between Real Madrid, Manchester United and Barcelona football clubs.
Barcelona striker David Villa has donated two signed shirts to the 33 workers.
Real Madrid has sent signed tops to the 33 miners with the message “be strong miners” on the back.
And now Bobby Charlton, stalwart of Manchester United’s PR machine, has invited the miners to come and watch his team play.
Says a spokesman for the Red Devils:
“The club will do whatever we can to welcome them and arrange to meet the players.”
Can Manchester United win the PR battle to get the rescued miners in its shirts in time for those pictures to be beamed around the globe?
It’s not a disaster, readers – it’s a marketing opportunity…
Posted: 11th, October 2010 | In: Sports Comment (1) | TrackBack | Permalink
