The Asian Music Awards 2011: Getting The Mainstream To Notice

THE UK Asian Music in Photos: Asian music is credible and, vitally for the music biz, saleable. The likes of the excellent Asian Dub Foundation never made it big in the mainstream because the mechanism was not there to promote the acts in the media and secure recordable record sales (much Asian music is still sold in small shops and not recorded in official chart data).

But things are changing. These awards do place Asian music in brackets, at the exclusion of all others. And that can look parochial and self-defeating. But without these awards and the proof that Asian music is not all Bollywood, we would not be able to see that Asian music is just music played by people of an Asian origin…

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Naughty Boy (left) and Siva Kaneswaran pictured backstage at the UK Asian Music Awards, at the Roundhouse in north London.

Anorak

Posted: 11th, March 2011 | In: Music Comment | TrackBack | Permalink