Inter Milan’s PR Masterclass: Claudio Ranieri’s Admirable Use Of Doors
PR executives and apologists are invited to take note of Inter Milan’s sacking of hapless coach Gian Piero Gasperini, who lasted a mere five games. The official statement shows a mastery of the corporate communique:
“Inter announces that today’s training session has been carried out by Daniele Bernazzani and Giuseppe Baresi. The club wishes to thank Gian Piero Gasperini for the effort shown during his tenure and manifests its true disappointment for the interruption of the relationship with the coach.”
Beautiful. He was sacked after five games in change, and leaves with his head held high.”
The club’s news manager – the 17th in 15 years – is former Chelsea boss Claudio Ranieri. Look out for Inter heaping praise on his fluid ability with doors and the opportunities they represent…
Posted: 26th, September 2011 | In: Sports Comment | TrackBack | Permalink
