Newcastle United Now Trading As Millets Theatre of Dreams: Players Get New Fleecy Kits
WITH Newcastle United riding high in the Premier League, the cynic in me suggests that Mike Ashley may have bided his time to announce that St James’ Park is to be renamed with ‘immediate effect’ as an exercise in PR damage limitation but there we go – from henceforth, the Toon’s ground will be officially listed as the ‘Sports Direct Arena’.
Last season the stadium’s official title was altered to include the club’s sponsors (remember the SportsDirect.com@StJamesPark?) and not much really changed. Everybody still referred to it ‘St James’ Park and, after 120 years under the name, the ground is always going to be just that to the fans – regardless of it’s commercial moniker. Dunnae worry like.
Of course things can change, and given that Ashley owns Sports Direct he may soon alter the stadium’s name to reflect one of corporation’s high-street brands. The Millets Theatre of Dreams will feature players sweating it out in thick socks, walking boots and sweat-absorbing fleeces…
Posted: 10th, November 2011 | In: Sports Comments (2) | TrackBack | Permalink
