McDonald’s Beyond Parody TV Will Give In-Store Health Advice
MCDONALD’S is to launch an in-shop TV channel. It will be feel good telly with a message:
The programming will be shown in a one-hour cycle consisting of installments or “pods” lasting 20 to 22 minutes. Each component will have several segments that include “The McDonald’s Achievers,” which will profile local high school and college athletes; “Mighty Moms,” a focus on local moms juggling home life with careers in sports such as coaching or training; “McDonald’s Channel Music News” about musical acts, tours and new releases; and Burnett’s “Vimby,” which will cover fashion, art, music, night life, lifestyle and culture news.
But the best bit is that the new channels will contain nuggets on health advice.
Send in the clown…
Posted: 10th, November 2011 | In: The Consumer Comment | TrackBack | Permalink
