Media expert Max Clifford is shown in his office in London, November 25, 1999. Clifford is famous, or notorious, in Britain as the publicist who turns tittle-tattle into tabloid cash _ the more sensational, the more cash. The thriller-writer Jeffrey Archer demolition was classic Clifford: He arranged a deal between the News of the World, the best-selling Sunday tabloid, and Ted Francis, a friend who said he had agreed to lie for Archer in 1987. Archer has admitted he asked Francis to lie 13years ago when Archer was embroiled in a libel suit against the Daily Star newspaper, which had accused him of hiring a prostitute. He asked Francis to cover for him by saying they were having dinner together when he was actually having dinner with a close female friend. Archer, who was close to former prime ministers Margaret Thatcher and John Major, denied having slept with a prostitute, but that controversy ended his political ambitions. (AP Photo/Robin Nowacki)