The Oscar Pistorius Range: contest to find artwork and slogans for runner’s next Nike ads
by Anorak | 5th, March 2013
NIKE have pulled the Oscar Pistorius advert, the one about the bullet being in the chamber. The South African runner killed Reeva Steenkamp, his lover. On The Drum website, a contest is underway to produce creatives for any future Oscar Pistorius range for Nike. Sick? Too soon? A woman died… Says the site: “…it clear that our intention was never to trivialise the tragic news about Reeva Steenkamp’s death, but to highlight the vulnerable position that brands are placed in when their endorsements of high-profile figures such as Oscar Pistorius attract controversy. If you have to explain the advert, then it’s not working, is it:
Posted: 5th, March 2013 | In: Key Posts, Sports Comment (1) | TrackBack | Permalink
