Cheltenham shopping centre opens up range of dull fake shops – photos

THE High Street is dying. It’s victim of restructuring. But until it can be redesigned to make better use of space and local retailers and suppliers who can’t afford exorbitant rates set before the internet kicked in, the high street will continues to feature empty units.

But why not pretend they’re real shops? At Coronation Square shopping centre in Hester’s Way, Cheltenham, the owners of a struggling shopping centre have been filling empty lots with fake shops. They are remarkably unimaginative. Why not have a WMD retailer, a purveyor of stains that look like Jesus Christ or a shop selling cats that look like Hitler?

The internet is winning. The old high street needs to readjust: