Christy Moore signs a song for Arthur Guinness Day and Diageo’s alco-pops training programme
HAPPY Arthur’s Day.
Ireland’s love affair with pub and pint is sparking national soul-searching as never before because of an unofficial holiday dreamed up by Guinness owner’s Diageo. Today’s celebrations of Arthur’s Day, honouring the 18th-century founder of Ireland’s quintessential drink, feature surprise musical performances in 815 pubs and clubs across Ireland as well as concerts worldwide from Malaysia to Jamaica.
Christy Moore has penned a tribute song:
Diageo Diageo have mounted a Crusade
Creating Arthur’s Day they’ve suckered us into their charade
Start ’em off on Alco-Pops tastes just like lemonade
Get ’em into the hit while they’re young and none the wiser
Diageo pump the volume up on Arthur’s Day
With The Manic Street Preachers, Primal Scream, Tom Jones and David Gray
To flog their alcohol they’re revvin the youngsters up for a mighty spree
Twitter and Facebook tellin them where The Mumfords ‘r gonna be
(Chorus) Happy Happy Happy Happy Arthur’s Day
It’s such…. a Happy Clappy Advertisin’ Scheme
Drink sensibly they implore us, as their Hosannas sound a never-ending chorus
‘n kids get hooked on the fantasies that flash before us
Arthurs Alcoholiday is comin’ round again
He’s the patron saint of porter canonised by the Advertisin’ Men
The medics in the ambulance ‘ll be workin overtime,
The A&E ‘ll be like a drunk tank in the firing line
While Diageo goes AWOL at closing time
Posted: 26th, September 2013 | In: The Consumer Comment | TrackBack | Permalink
