Liverpool Balls: Puma Social Media Campaign Fails Wonderfully
by Anorak | 18th, August 2014
THE big idea at Pumas was for football fans to Tweet the #foreverfaster” hashtag and get a personalised message from their favourite Puma stars, such as Liverpool target Radamel Falcao, Cesc Fabregas and Marco Reus.
But fans are not as compliant as Pumas had hoped. They created fake Twitter accounts with user names designed to be, well, off-message:
Posted: 18th, August 2014 | In: Sports Comment | TrackBack | Permalink
