Why Survation and the Daily Mirror failed to publish the poll that showed the Conservatives on course for victory
The polls got it wrong. The Conservative Party won the General Election. But one poll you never saw was spot on-ish:
The polling firm Survation admitted that its final poll showed the Conservatives with a lead of 37 percent to 31 percent over the Labor Party – almost the exact final result.
Survation’s Damian Lyon’s explains:
We had flagged that we were conducting this poll to the Daily Mirror as something we might share as an interesting check on our online vs our telephone methodology, but the results seemed so “out of line” with all the polling conducted by ourselves and our peers – what poll commentators would term an “outlier” – that I “chickened out” of publishing the figures – something I’m sure I’ll always regret.
The Daily Mirror – that’s the Labour-supporting newspaper…
Posted: 11th, May 2015 | In: Politicians Comment | TrackBack | Permalink
