Holler Timing: Liverpool FC frozen in sponsorship hell

Liverpool have a new ‘official timing parter’. It’s a brand called Holler. This is how Holler announced the deal on their website:

Yeah, not a single wrist in sight. Odd that a brand specialising in watches would show three Liverpool players not wearing one between them.

Holler describes itself thus:

The Official Timing Partner of Liverpool FC.
Holler was born out of a long history of soul music originating in the 1960’s. Soul is a genre which combines different elements of gospel music and rhythm and blues.

And what is soul music without watches?

And they’re on Twitter. This was how @HollerFC account tweeted about Liverpool.

It looks like Holler announced the deal and then mocked Liverpool for their lack of league titles in recent years, praising Manchester United for good measure.

Timing, eh.

Like the time when Americans knew nothing about football…

NOTE: Is the @HollerFC account authentic? The Drum says:

…speculation around the legitimacy of the new Holler FC Twitter account in relation to the Holler brand has since circulated. However the @Holler_Soul twitter account, which has over 19,000 followers, had promoted the launch of the Holler FC division in its Twitter background page which read: “Coming soon at HollerFC.com”. This has since changed but a screenshot of the old background can be seen below.