Paperchase must ban all Daily Mail suspects from its stores

Paperchase is “truly sorry” for speaking to Daily Mail readers, offering them two free rolls of wrapping paper in Saturday’s newspaper. Stop Funding Hate, the group that hates the Daily Mail and its pressie-wrapping readers, promising without irony to “tackle the culture of hate, demonisation and division that is poisoning our political discourse”, encouraged tweeters to complain, just as it did when Lego advertised in the Mail. Lego responded by vowing never again to advertise in the popular tabloid. One minute you’re a Danish-based company selling plastic figurines to children; the next you’re a force for moral good. Life moves pretty fast when your in the censor’s crosshairs.

Stop Funding Hate spotted the Paperchase promotion in the Mail and opined: “After a torrid few weeks of divisive stories about trans people, is a Daily Mail promotion what customers want to see from @FromPaperchase?” Paperchase, of course, laughed this off, arguing that pricey envelopes and novelty pens should be available to all people, even those who only send emails. No, of course not. It said: “We now know we were wrong to do this – we’re truly sorry and we won’t ever do it again. Thanks for telling us what you really think and we apologise if we have let you down on this one. Lesson learnt.”

With any luck, all ‘responsible’ advertisers will pull their ads and the Daily Mail will be much reduced, existing on a sponsorship of Nazi memorabilia, cricket bats and Downton Abbey merchandise before dying with their last reader’s final breath.

‘For her’ – pink and flowers

‘For him’ – the skies the limit and here’s to spoting success

Not far enough, of course. Paperchase, which as you can see from the images above, thinks nothing of supporting arcane gender stereotypes, disappointing we who look it for guidance on all manner of pressing issues (such as: when does Christmas shopping begin? when are 2018 diaries discounted?; is there life after death?) needs to do more. Sam White suggests: “Paperchase, not good enough. You should question people wishing to enter your stores as to whether they have ever handled or looked at a Daily Mail. Those who have can be refused entry, or possibly sent for re-education.”

And there’s a card for everything, even the Untermensch: