Kardashian balls: Kylie Jenner’s billion dollar tweet
All power, then, to Kylie Jenner, 20, half-sister to Kim Kardashian, who has issued the first billion dollar tweet: “Sooo does anyone else not open Snapchat anymore?”
Her message was liked more than 250,000 times. Around the same time, shares in Snap, which operates the social media app., dropped 6 per cent ($1.3bn).
Such is Jenner’s power that a role as share tipster must beckon. Kylie tips a few companies for greatness and – waboom!- their short-term share price rises sharply. You can debate why anyone would follow the advice of a woman who called her first child Stormi Webster later. But they do. So there.
Of course, there’s more to it that just Jenner’s tweet. Citigroup analyst Mark May has seen a “significant jump” in negative reviews of the app’s redesign. Over one million names appeared on an online petition asking Snap to keep the old look. Maybelline New York asked its followers if it should bother staying on the Snapchat platform.
But the story is out there – “Kylie Jenner’s pop at Snapchat wipes $1bn off value” (Times); “Reality TV star Kylie Jenner wiped $1.3bn off Snap’s stock market value after tweeting that she no longer used its Snapchat messaging app” (BBC); and “SNAPCRASH -Kylie Jenner wipes £1BILLION off value of Snapchat just by saying she doesn’t use the app any more” (Sun).
When later on Jenner tweeted “Still love you tho snap”. The stock did not rally. Last night shares in Snap closed down $1.13 at $17.51.
Still, it’s good marketing for Jenner and Snapchat, which now appears to be relevant. It’s almost as if – as if! – it was all a spot of PR…
Posted: 23rd, February 2018 | In: Celebrities, Money, News Comment | TrackBack | Permalink
