Liverpool to play in Levi’s jeans?
When Liverpool players aren’t shaving their chests and rubbing Nivea into the stubble, expect to see them sliding on pairs of Levi’s jeans. Levi’s are Liverpool’s “official denim partner”. It’s a big deal for mankind. Be in no doubt. The club says Liverpool FC and Levi’s are “two organisations dedicated to making a difference around the globe”.
A pre-plucked Alex Oxlade-Chamberlain – footballer and denim ambassador – models the new Liverpool kit
Cynics might wonder if playing football in jeans is the way forward? The current fashion is for footballers to pull their sock up high like stockings over their knees and tether them possibly with garter belts under the hem of their big skort-style shorts. It’s a small step to wearing trousers, or A-line skirts. But this is about “giving back to fans through football, lifestyle and music”, it says hear. Fans no longer care about winning cups and having a laugh at the match; they come to Anfield for tips on skin care, yoghurt and if carrot-cut denim can lead to deep vein thrombosis in quieter matches.
The plan is for the Levi’s LFC “capsule collection”. We look to it with excitement, as must too rival clubs keen to link their brand with fabrics. Arsenal velvet perhaps, Spurs chiffon or Manchester City oilskin?
Posted: 26th, August 2018 | In: Fashion, Liverpool, News, Sports Comment | TrackBack | Permalink
