Cosmopolitan stretches its arms wide and embraces obesity
Right now hundreds of skeletal and grey-skinned models are ordering double celery in the hope of getting work. Cosmopolitan magazine has featured a big girl on its cover and the dye is cast. Not only do bigger-boned models fill more of the page, thus negating the need for copy and ads for weight loss, liposuction and cosmetic surgery but the also make the magazine relevant in its ‘Celebration of Diversity and Difference’. This means anyone can be a model because everyone is beautiful. And with bigger pool to pick from , modelling rates are bound to plummet. Whereas ‘super model’ Linda Evangelista reportedly said “I don’t get out of bed for less than $10,000 a day” in the 1980s, today’s tall and skinny bird will be there for 10,000 lira (Turkish) and sleep standing up.
Tess socks it to the ‘haters’
And so the debate: will Tess Holliday, the Cosmo cover model, prove that we – given that so many of us are fat as the nation reels from an obesity crisis (see all press) – prefer to buy magazines that reflect us as we truly are: fat? Or are mags just a trite form of escapism in which we fetishise other people as celebs and learn how to look like them, dress like them and smell like them?
Cosmopolitan Super Diets & Exercise Guide Spring/Summer 1980 cover with Kathy Davis
The encouraging news is that if you’re big you’re more likely to sweat than someone who’s thin, thus making it easier for perfumiers to fill vials with the celebrities’ essence from their scraped sheets and underwear. Look out for a whole range of Tess Halliday scents with names like ‘Difference’, ‘Diversity’ and in a bid to reclaim the word from the haters, ‘Obese’.
In the meanwhile, we can fret about how many children – won’t somebody think of the the children – will be inspired to pile on the pounds by Cosmo mag’s brave stance – the answer being none. Oh, and the rest of you can pick up a copy of Cosmopolitan magazine for free in your – get this – gut-busting gym.
NOTE: Cosmo’s editor in chief is Michele Promaulayko, who got the job “having spent eight years as executive editor prior to her blockbuster run at Women’s Health“. On Women’s Health you can read lots and lots and lots about how to get slim and stay slim.
DON’T BE FAT!
Cosmo – putting the fat in ‘fatuous’.
Posted: 2nd, September 2018 | In: Celebrities, Key Posts, News Comment | TrackBack | Permalink
