Captain Morgan bars Muslims from its US website?
Sorry, Muslims, no rum, sodomy and the lash for you. At least that’s the way it appeared. Last week Captain Morgan rum ran a verification check on its US website. It asked customers to tick the box to declare: “Yes, I am a non-Muslim and aged 21 years and above.”
Sir Henry Morgan (1635 – 25 August 1688), after whom the sickly sweet booze is named, was a Welsh-born privateer who encapsulated the raw energy of the birth of Jamaica. On his first official trip to the Caribbean island, he shipped with “hectors and knights of the plague, lewd person and thieves”. It’s not known if any of the lads were Muslim. But Morgan was just twenty on that trip to storm the Spanish in Jamaica – so no rum for him.
Alerted to the oddity, a spokesperson for Captain Morgan went on the record: “Over the weekend, a misconfiguration on our age-gating files for our US Captain Morgan website meant that people were shown our United Arab Emirates age gate window in error. In the United Arab Emirates it is commonplace for alcohol brands to request verification of this kind, in addition to age-gating, in line with UAE alcohol licensing requirements. We corrected this as quickly as possible.”
Captain Morgan and his shipmates would have lasted two minutes in such a dry state. But the UAE is not alone in censoring its booze. Visitors to the UK site are met with an age verification form:
“Live like a Captain,” says Captain Morgan tagline. “Unleash your inner captain.” But do so responsibly. It’s what genteel Morgan and his band of marauding cut-throats would have wanted.
Posted: 29th, September 2019 | In: Key Posts, News, The Consumer Comment | TrackBack | Permalink
