Aviva treats every customer just like ‘Michael’
by Anorak | 28th, January 2020
Cheap words at insurer Aviva, which undid the pretence that letters are tailored to each individual customer by addressing thousands of missives to just one: ‘Michael’.
The boss doesn’t sit on a big chair dictating a new letter for each customer. Someone in marketing simply cooks one up and a machine guffs them out. Aviva tells us: “We sent out some emails to existing customers, which, as a result of a temporary technical error in our mailing template, mistakenly referred to customers as ‘Michael’.”
We tell them it’s time to bring back the typing pool.
Posted: 28th, January 2020 | In: Money, News, The Consumer Comment | TrackBack | Permalink
