Homeless Hoardings
‘HUNRGY and homeless; Please give generously; Drink Pepsi.
Homeless people in Holland will soon be used as mobile billboards, with the launch of a scheme to give them free winter coats on condition they allow firms to advertise on them.
Ice cream maker Ben & Jerry’s has already signed up for the service and hundreds of beggars in Amsterdam now sport warm jackets paid for by the US firm.
The scheme is the idea of a group of Augustinian nuns based near the citys red light district who were looking for ways to help the homeless.
They say the scheme, which is scheduled to run throughout the winter, offers businesses the opportunity to advertise in a socially responsible way.’
Posted: 2nd, December 2004 | In: Strange But True Comment | TrackBack | Permalink
