Quiz Show Scandals Hurt ITV
ITV, home to such intellectual luminaries as Jeremy Kyle and Vernon Kay, has admitted that the recent phone-in and quiz show scandals have seriously damaged consumer confidence.
Following the revelation back in February that Channel Four’s Richard and Judy show had been misleading entrants in a phone-in quiz, a whole host of similar dodgy premium rate scams came to light, including one concerning ITV’s X-Factor show.
Now, ITV expect to see a substantial drop in the income it receives from phone-ins and quizzes, which brought in £100 million last year.
Ahead of their annual shareholder meeting, ITV said “the poor execution of these services across the sector has reduced consumer confidence and is having a material impact on premium rate telephone service (PRTS) revenues.”
Unfortunately there was no mention of axing “This Is David Gest”…
Posted: 17th, May 2007 | In: Money Comment | TrackBack | Permalink
