Tesco Admit Asda Are Cheaper
IN an aggressive new £4million TV advertising campaign, Tesco will champion its low prices to the nation. However, the supermarket giant will also admit that one of its main rivals, Asda, is often cheaper.
What an honest bunch those massive corporate supermarket chains are.
The new campaign, which stars the voice of veteran star Bob Hoskins, will explain to viewers that while Tesco is cheaper for 1,354 items, Asda has even better prices on 888 offers.
The new campaign is based around the Tesco Pricecheck website where consumers can compare the cost of around 10,000 products at the four main supermarkets.
Richard Brasher, Tesco’s commercial director, says: “In 1995 we tried to convince ourselves we were cheaper than Asda but that wasn’t the case. Now there’s barely the width of a credit card between us.”
With their new interest in honesty and openness, expect to see an additional ad campaigns explaining how Tesco and their fellow supermarket giants are killing Britain’s high-streets.
Posted: 13th, July 2007 | In: Money Comment | TrackBack | Permalink
