BT Target Mid-Table Security To Undermine Premier League Sky
WHILE Sky Sports will no doubt focus their live football coverage on those sides fighting for the Premiership title, BT has decided to target the fans of those less glamorous clubs. (Pic: Beau Bo d’Or)
The telecoms company is offering football fans the chance to watch live Premiership games for as little as £9.99 a month in a move set to put pressure on Sky who currently charge £34 a month for its sports channels.
While BT’s coverage will be more limited than Sky’s, the fact that the smaller sides in the top division will be better covered than on Sky could prove to be an offer many of the nation’s football fans cannot refuse.
BT’s head of television, Dan Marks, says: “We feel that at £3 a week we will be the new home for the football homeless.”
Three packages will be available: the £4 a month deal broadcasts 242 Premiership games at 10pm on the same day as they were played; the £9.99 per month deal provides 46 live Premiership games and 60 Scottish Premier League games; and the most expensive £12 a month deal gives viewers 46 live games and 242 “near live” matches, none of which include the live games which Sky have the rights to.
However, as always, there is a catch – customers will already have to be signed up to BT’s broadband service, which costs £17.99 a month plus £10.50 line rental. While an additional £30 connection fee will also have to paid.
Still, anything is better than having to listen to Sky pundit Andy “sex machine” Gray shout his way through 90 minutes.
Posted: 17th, July 2007 | In: Back pages Comment (1) | TrackBack | Permalink
