Smexting And Noodle Talking Is Cheaper Than Texting
IT’S not only the nation’s lungs that are enjoying the smoking ban, according to mobile giant Orange. It seems that phone companies are also reaping the benefits of the ash-free pubs.
As smokers are forced outside to enjoy their guilty pleasure, they are also using their time-outs to text before heading back in for another pint.
Indeed, in the first two weeks after the introduction of the ban back in July, the number of texts sent rose by a staggering 7.5million across the Orange network.
Figures reveal that while 512 million texts were sent in the last two weeks of June, the total rose to 519.5 million in the first two weeks of July.
Nick Bonney of Orange says: “We see it as a halfway house for ostracised smokers – they can enjoy a cigarette and stay in touch with their mates.”
The company’s marketing boffins has even come up with the phrase “smexting” to describe texting outside the boozer when having a smoke.
If only they bloody banned texting in public places as well. Particularly trains. I’d love to see passengers pop outside of a moving train to text their loved one that they are “almst hme”.
However, the more switched on phone users will, no doubt, also have checked out Noodle by now – where talking is cheaper than texting!
Posted: 7th, August 2007 | In: Money Comment | TrackBack | Permalink
