Brolly Poor Show: Steve McClaren’s Plans Unfurl At The Lat
STEVE McClaren has been sacked from his berth as England manager and the Mail chooses today of all days to announce: “Forget the winter woollies. Over the next few months, a stout umbrella and sturdy raincoat are going to be more useful”.
Readers will need little reminding that the umbrella is the favoured motif of the aforesaid McClaren. David Beckham has tattoos, Jose Mourinho his Matalan coat and Alex Ferguson his chewing gum.
McClaren has his umbrella.
McClaren was always going to need a prop if he was going to cut it in the white heat of football branding. And at the death McClaren pulled out the umbrella, that most quintessential English device.
Had England only managed to hang on for a mighty draw, McClaren would have developed his brand, appearing with a Bob the Builder umbrella whenever blooded a young player, a see-through umbrella for every England goal and a golf umbrella when he and the team were at camp.
But ultimately it was too little too late.
McClaren now rests his parasol on his dry shoulders and walks off into the Caribbean sunset. And Umbrellas R Us seeks a knew ambassador…
Posted: 23rd, November 2007 | In: Back pages, Tabloids Comments (2) | TrackBack | Permalink
