HTC’s creates tacky golden bling to celebrate black music at the MOBO awards
I’M really not sure that this is all that appropriate you know. Is overpriced golden blong really the way to celebrate the best of black and urban music at the MOBO Awards?
Because that’s what they’re doing:
Still, HTC has just announced a new model that’ll put their scarcity to shame: an 18 carat gold HTC One priced at £2,750 (about $4,400). Only five copies will be made to commemorate the 18th anniversary of the MOBO awards, which honors black artists and urban music in the UK. It’s the “most exclusive and expensive smartphone every produced by HTC,” according to MOBO, and features a MOBO 18 logo laser etched on the back.
Actually, it’s not even a gold phone. It’s just a bit of gold plating on a perfectly standard HTC One. They say that this makes it worth that near three grand: but spraypainting £50 worth of gold onto a £500 phone really doesn’t increase its value by north of two grand.
So it’s an extremely expensive piece of tatty bling specifically made to celebrate the UK’s black and urban music awards.
Which leaves us with an interesting question: is this just cheap racism or a wholly appropriate hommage to the event?
Posted: 11th, October 2013 | In: Money, Music, Technology Comment | TrackBack | Permalink
