As newspaper investigations go, the Mail’s look at the piece of coffee 30,000 feet in the air aboard a plane is weaker than a happy hour cocktail in Riyadh. In “Revealed: How low-cost airlines inflate the price of in-flight coffee by up to 4,000 per cent”, Qin Xie repurposes as bit of PR from Kayak.co.uk, which “looked at the prices for coffee on five low-cost airlines departing from the UK – Ryanair, easyJet, Thomas Cook, Flybe and Jet2 – and compared them with the cost of making the same beverage at home.”
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Unless you live aboard a passenger jet, the relative costs don’t hold water. But undeterred by the obvious, the Mail ploughs on:
For example, the cost of a cup of Lavazza coffee on Ryanair is the equivalent of £2.55 when converted from euros. But if you purchased the same coffee at supermarkets, available in 100g tins for £3, each serving comes in at just six pence.
This means a mark-up of 4,150 per cent was applied to the coffee.
What does a cup of coffee cost in high-street coffee shops, like Nero or Costa, or in a local greasy spoon cafe? Qin Xie doesn’t mention that.
But look out for the Mail campaign for the right for passengers to take aboard their own kettles, coffee granules and mugs.
PS – And look out for other ‘revelations’ on other things that cost more when not bought in bulk and consumed in the home, like, well everything.
Posted: 1st, October 2016 | In: Money, Reviews, The Consumer Comment | TrackBack | Permalink
