Mumsnet embroiled in swearing threat
According to Mumsnet, it is “the UK’s most popular parenting website”. It’s largely monetised through adverts. But the advertisers have begun to look at what the brands are appearing alongside. Turns out that mums who spend their days talking rubbish on Mumsnet are swearing. So ‘bad’ is is that the National Trust and Bulgari are threatening to pull their adds unless it stops.
The Economist has produced a chart of the sweariest places on the site:
Swearing is enjoyably versatile. And any moves to sanitise the web are regressive. But the marketeers are only calling for the kind of ban already enforced at football grounds and on the street: in 2016 Salford City Council introduced a Public Space Protection Order that banned swearing on Salford Quays, site of BBC Media City and new quayside homes. Caught using “foul and abusive language” around the Quays and suffer the consequences. The council said it was “satisfied the ban will improve quality of life” for those living in Salford Quays.
But will such a ban make Mumsnet better or worse? Should soft-porn Bulgari get its own house in order first?
To say nothing of the National Trust’s filth:
Spotter: Economist, Naked Capitalism
Posted: 14th, September 2017 | In: Money, News Comment | TrackBack | Permalink
