Clickbait balls: Is this a hint Manchester United’s Sanchez is new face of Greggs?
Trinity Mirror is looking to take control of the Express. The company, which publishes the Daily Mirror, will then surely set about creating the largest clickbait farm in British football news. Both newspapers sites are stuffed full of utter tosh designed with one purpose: to trick fans looking for news on their club into clicking links and seeing the ads.
In today’s Express, readers are presented with the headline: “Is this the clue Arsenal will sign Pierre-Emerick Aubameyang?” A clue? Well, Arsenal’s deal makers are in Germany and Borrussia Dortmund, Aubemeyang’s club, say the Gunners have tabled an offer for their star player. But those are not the clue to which the Express refers. The clue is that “Ladbrokes believe striker Aubemayang is set to arrive too with the odds on him joining now 1/8.” Yep. What a bookie “believes” is a clue to a multi-million pound deal.
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After what looks like a sponsored story dressed up as clickbait, which itself is balls dressed up as news, the Mirror shows the Express how they do it.
When the Manchester Evening News reported on a drive-thru Greggs coming to the area – “The first AND ONLY drive-thru Greggs is in Greater Manchester and it’s open now” – other Trinity Mirror ignored the sore’s uniqueness and noted:
The Leicester Mercury: “A Greggs drive-thru has opened in Manchester – so we asked whether one is coming to Leicester.”
“When we heard the news that Manchester were getting their very own drive-thru, we wanted to know if we were getting one in Leicester – soon. so we got in touch with Gregg’s to find out – but it’s not good news. Greggs got back in touch to say there are no further Drive Thru shops planned to open in the immediate future.”
The Liverpool Echo the story was headlined: “Is Liverpool getting a Greggs drive-thru?”
“But unfortunately for all our Scouse Greggs fans, there are no current plans to open a drive thru in Liverpool.”
The Grimsby Telegraph: “Drive-thru Greggs may find its way to Grimsby as new concept is trialled for nationwide rollout.”
“The concept is being tried out at Irlam Gateway Service Station, in Salford, before a potential nationwide roll-out, though bosses say there are no immediate plans to open any more.”
Lincolnshire Live: “Could drive-thru Greggs be coming to Lincoln? Bakery’s new concept set for nationwide roll-out”
“The concept is being tried out in Manchester before a potential nationwide roll-out, but bosses say there are no immediate plans to open any more.”
The Bristol Post: “Is Bristol getting a Greggs drive-thru?”
“Although the company hasn’t said yet whether it plans to open a drive-thru branch in Bristol, its chief executive Roger Whiteside said it wanted the chain to have drive-thru shops in all sorts of convenient locations – so we wouldn’t rule out one appearing here just yet.”
Somerset Live: “Will Somerset get a Greggs drive-thru if the first one is a hit?”
“The concept, follows the launch of Greggs delivery service in Manchester, is being tried out here before a potential nationwide roll-out, but bosses say there are no immediate plans to open any more.”
If the Express and Mirror merge, look out for such scoops as: “Is Manchester United’s Alexis Sanchez the new face of Greggs?”; “Is this a hint Manchester United’s Sanchez is new face of Greggs?”; “Is this the real reason Sanchez left Arsenal for Manchester United?”
Spotter: Press Gazette
Posted: 22nd, January 2018 | In: Back pages, manchester united, News, Sports, Tabloids Comment | TrackBack | Permalink
