Facebook users should sue over 1.3billion fake accounts
When you busy ad space on Facebook, be warned: robots are not brand loyal unless programmed to be so and they’ve got no cash. When Facebook’s chief executive noted in July 2017, “As of this morning, the Facebook community is now officially two billion people! We’re making progress connecting the world, and now let’s bring the world closer together”, he omitted to mention the bit about 1.3billion on those accounts being fake.
That’s how many accounts Sheryl Sandberg, Facebook’s chief operating officer, told the Senate Intelligence Committee the social media giant had deleted between October 2017 and March 2018. You know that weird thing when your follower numbers went down? Well, you didn’t lose anything other than numbers.
What advertisers who believed the bogus numbers lost has yet to be calculated, but if you paid to reach, say, a million people, chances are you were charged 50% over the odds. Next time Facebook offers you the chance to pay $20 to reach 2,000 people in your area (your own followers!), ask them to prove the accounts are all genuine…
Posted: 10th, September 2018 | In: Money, Technology Comment | TrackBack | Permalink
