Emiliano Sala: Daily Mirror turns his girlfriend into clickbait
Before he died during a flight over the English Channel, the British media was not interested in Emiliano Sala. Signed by Cardiff City from Nantes for a club record fee of £15 million (€18 million), Sala became front-page news when the plane carrying him to Wales crashed. Terrible. But not all bad to the Mirror, which seeks to milk the story with a tale of Sala’s “secret lover”.
Oh, you wonder. Was the Argentine footballer married and playing away from home? No. He wasn’t married. So why was his lover a “secret”. Well, she wasn’t. Luiza Ungerer and Sala had been dating since 2017. She’s been talking to Globo in her native Brazil about her love for him, recalling how fans used to pat him on the back as they strolled together round Nantes.
Photos of the couple are all over Instagram. Not clandestine shots of them sneaking about. These are phots of them on their social media accounts. The Mirror opts to feature one of Ungerer in a bikini on the beach. Give never looked so titillating.
Journalism, eh. It’s not all speaking truth to power. Sometimes it’s shameless clickbait.
Posted: 13th, February 2019 | In: Key Posts, Sports Comment | TrackBack | Permalink
