Online-PR Category
Online PR here in the UK
Does Sex Always Sell?
DOES sex always sell..? Take a look…
Posted: 2nd, March 2008 | In: Online-PR | Comment (1)
Marks And Spencers Attacked in Cyber Warfare
MARKS And Spencer, Unions and Cyber Warfare – more here
Posted: 27th, February 2008 | In: Money, Online-PR | Comment
Poker Robots Run By Poker PRs
WE return now to the theme of poker robots.
Sorry, chaps, still having log in troubles. Have our log in details been altered?
We return now to the theme of poker robots. We return now to the theme of poker robots. We return now…
News from the Casino de Montreal where the world’s largest multi-table poker tournament ever run on automated poker tables is to be staged.
Of course, this is all about human intervention. It’s PR for the casino. But what of the bigger picture? Do we need croupiers? And isn’t this just like playing online poker in a bigger room with a shared toilet?
Read the rest of this entry »
Posted: 22nd, February 2008 | In: Online-PR | Comments (3)
Online PR: Madeleine McCann Used To Sell Holiday Flats
MADELEINE McCann. A marketing tool.
A press release: “Northern Portuguese Villas Make Algarve Properties Look Like a Houses of Cards”
Oh:
Minho Villas offers an investment alternative in the north of Portugal to the possibly burnt out and overpriced Algarve. Various key and coincidental factors including the Maddie McCann episode and Portuguese property market as a whole potentially equate to negative balance sheet potential for new buyers on the south coast. While other areas of Portugal, especially the northern border with booming Galicia (Spain), could see a 360% return in just 10 years according to British Channel 4.
The clincher:
“Of course buying a property which does not appreciate much in value can still be a good investment if the holiday letting yields are good, but with an already noticeable backlash by the holidaying European public over what they see as the wholly unacceptable treatment of Madeleine McCann’s parents and the fact the Algarve is no longer consequentially considered a safe family destination, this is not such a bankable commodity as it once was on Portugal’s south coast. With vagrants targeting an area rich with high value homes, the Algarve seems to becoming a victim of it own success; try finding a vagrant targeting foreigners in other areas of Portugal though and you will be hard pushed”
Using fear and the case of a missing child to sell holiday flats…
Discuss.
MADDYWATCH – Anorak’s at-a-glance guide to press coverage of Madeleine McCann
Posted: 10th, February 2008 | In: Madeleine McCann, Online-PR | Comments (16)
Press Release Of The Day: Online PR
DID you know: “The average time spent preparing the Christmas feast is eight hours – the equivalent of a full working day”
From the people at Good Relations PR. (Recipe for Coarse Liver Pâté included…)
Posted: 8th, February 2008 | In: Online-PR | Comment (1)
Paris Hilton Is The Revel Orange Film Girl: Online PR
TO illustrate the news that Orange is offering Daily Star readers the chance to enjoy a “VIP package” to the Orange Film, a picture of Paris Hilton painted as an orange.
Also, Gemma Atkinson looking orange, Coleen McLoughlin looking orange, Jordan looking orange and an advert for a packet of oranges (Tesco).
It is joined-up marketing.
TIP: Look out for Celebrity Edition packets of Revels – they’re all orange! – on sale at your local cinema…
Posted: 6th, February 2008 | In: Celebrities, Online-PR, Tabloids | Comment (1)
McDonald’s Report Cards And School Bus Adverts
IN FLORIDA McDonald’s Corp. has pulled -voluntarialty – its sponsorship of report-card covers in Seminole County, Fla., public schools.
“This is a good day for parents and children in Seminole County and anyone who believes that corporations should not prey on children in schools,” says Dr. Susan Linn, director of the Campaign for a Commercial-Free Childhood. “We are pleased that McDonald’s is listening to parents all over the country who believe that report cards should not be commercialized.”
McDonald’s had agreed to sponsor the report-card jackets for the county’s elementary schools. On the covers, McDonald’s was to offer a free happy meal to any scholar with A’s and B’s, two or fewer absences, or good behavior.
Protests were made.
“It was McDonald’s decision to remove our trademarks from report-card jackets in Seminole County, Fla., because we believe the focus should be on the importance of a good education,” said Bill Whitman, a spokesman for McDonald’s USA. “McDonald’s, not the school district, will cover the cost to reprint the report-card jackets.”
Because a corporation using education to advertise looks shallow, greedy and abusive? Becaue Ronald the neon clown gives the children bad dreams? Well:
Regina Klaers, a spokeswoman for the school district, said in December that the school approached McDonald’s for the sponsorship, not vice versa. For the 10 years prior to McDonald’s sponsorship, Pizza Hut had picked up the tab. During that time, Ms. Klaers said, there were no parental complaints.
Thin and crispy. Or stuffed?
Posted: 19th, January 2008 | In: Money, Online-PR, Strange But True | Comment
The World’s Best Store Website: HEMA
THE World’s Best Department Store Website: HEMA.
This is how to use the web to promote your store…
National Lottery Winners Show More Spin Than Roulette
THE National Lottery press release suggests that you can increase your chances of winning. How? By buying more tickets? Perhaps. But also by living in Medway, the Kent locale that includes the towns Rochester, Chatham and Gillingham.
In this region, there is one lottery top prize winner for very £6,119 adults. That tops Ilford, where there is one winner to every 6,838 losers. “TOP JACKSPOTS,” says the Mirror.
Says a spokesperson for the Lottery: “Everyone would love it if there was a formula for success but there’s obviously no simple answer as to why Medway is the luckiest area.”
But while the Mirror and Sun say Medway tops the lucky lotto list (in order: Ilford, Romford, Newcastle upon Tyne, Dartford, Bradford, Teeside, Sunderland, Hull and Perth), the Belfast Telegraph announces: “Figures released today revealed Belfast was joint third with Sheffield – behind Birmingham and Newcastle-Upon-Tyne – in a league table for scooping top tier or jackpot prizes in both the Lottery draws and Scratchcard games.”
Do they?
On the This Is Swansea website, we learn: “Cardiff continues to be one of the UK’s top five luckiest areas for the highest number of millionaires since the Lottery was launched, with Birmingham claiming the top spot.”
The Scotsman notes: “More National Lottery cash has been paid out in Glasgow that any other part of Scotland, according to figures which show it has the largest share of winnings in the country.”
North-East tops the lucky league, says the Northern Echo.
It might be nothing to do with luck and everything to do with PR spin…
Play the game that gives you a better chance of winning – and great a bonus from Anorak
Posted: 7th, January 2008 | In: Online-PR | Comments (3)
Online PR: Next From Tesco, The English Dentist
TESCO in America. The supermarket giant has opened its first store in the United States.
Residents of the Los Angles neighbourhood of Glassell Park are now able to buy British ready-meals made. In the land of smart juice, fresh beer and sushi so fresh it come with side order of krill, America will be turned on to the delights of readymade spaghetti Bolognese with four types of cheese.
Over there, Tesco is operating under the cloak of Fresh & Easy. Its website offers:
For a fresh&easy™ approach to dinner try our hearty Beef Lasagna. Made fresh in our very own kitchen, our lasagna is layered between sheets of fresh pasta, ground beef in a savory tomato sauce, ricotta cheese, and topped with a rich bolognese sauce and shredded mozzarella cheese. Make our lasagna a quick and complete meal by adding our Caesar Salad, Ciabatta loaf, and a bottle of our Big Kahuna Cabernet Shiraz.
That’s right. Tesco is offering weight-obsessed Californians pasta (carbs), bread (more carbs), red meat, cheese and booze in one meal.
Good luck with that PR onslaught. We await the arrival of Tesco America’s in-house English dentist with interest…
Schillings Update: On Alisher Usmanov, Peter Serafinowizc And Online PR
SCHILLINGS update on Alisher Usmanov and PR.
“BBC star’s grandfather faced Nazi war crimes trial,” announces the Mail.
“Our client’s grandfather died before he was able to demonstrate that there was no truth in the allegations,” says the bloggers’ friend at law firm Schillings.
This is not an episode of the BBC’s Who Do You Think You Are? show, in which celebs discover this ancestry, viewers looking on as comic Peter Serafinowicz realises that he and Natasha Kaplinsky’s family have met before in less starry circumstances.
The Mail notes that the elder and now dead Szymon Serafinowizc appeared at the Old Bailey in 1997 accused of “enthusiastically” helping eradicate the 3,000-strong Jewish population around the capital of Minsk. He was a police chief in his native Belarus when it was occupied by the Nazis. The case was dropped because he was unfit to stand trial.
And now his grandson, Peter Serafinowizc is being approached by the Mail on Sunday. The paper produces a quote from Peter on his TV roles: “I prefer the evil ones because I’m quite evil in real life, so it’s not much effort.”
But the story is not all about the Mail’s sensationalism, nor is it about Peter Serafinowicz, if at all. The Mail asks the question and the comedian contacts Schillings.
“Schillings insisted that the allegations against Serafinowicz’s grandfather were a private matter under the Human Rights Act. It demanded that the paper gave an undertaking never to publish the comedian’s connection to the war crimes case,” notes the paper.
The Mail on Sunday refused. Schillings said it would “advise Serafinowicz to go to a High Court judge to secure an emergency injunction banning publication of the story”.
It appears that he did not take the advice, correctly assessing that minimal fuss would lead to minimal impact.
And Schillings? Having advised Alisher Usmanov to come down hard on Craig Murray (see here), Schillings shows how much it has learned about the modern media by, as reported, inviting a wholly innocent man to make a song and a dance about his dead grandfather.
That would put an end to the story, wouldn’t it?
Posted: 21st, October 2007 | In: Online-PR, Tabloids | Comments (6)
Press Release Of The Day (Online PR): Remembrance Day Remembered
FROM the Department for Culture, Media And Sport (National) -online PR:
“The Queen has decided that November 11 shall be observed as Remembrance Sunday, and the Secretary of State, on behalf of the Cabinet, is making the necessary arrangements for the ceremony at the Cenotaph.
“The customary Two Minutes’ Silence will be observed from 11.00 am.”
Well, why not. Everyone else gets a silence, why not the fallen?
And a picture – in case you forget – from Bo Beau D’Or
Posted: 12th, October 2007 | In: Online-PR | Comments (3)
We Can Make You Famous – Online PR
Anorak is now read by over 500,000 people every month. That makes us a lot bigger than most monthly magazines.
Anorak is our demonstration of our Internet skills. We know how to build and create compelling content and then market it on the internet.
The people behind Anorak have an agency called New Black Book. We specialise in online PR – building brands and profiles through a mix of news, content, blogs, virals, promotions, affiliate deals and paid-for.
So why Anorak?
Because in this new world of peer to peer communication, delivering compelling content is king. The art is to create something that other people want to talk about, to create links to and to pass on to other people. The science is having the technical skills to make it happen and the SEO knowledge to do it well.
Get it right, and people will learn about you and Google will love you – and that’s what gets you better search rankings.
Anorak is our demonstration that we can do it
If you want to know more about New Black Book and what we can do for you, then just follow this link.
Posted: 14th, August 2007 | In: Online-PR | Comments (9)
